FORD ESCAPE THE ROOM
CLAMOR teamed up with our friends at Civic to create FORD ESCAPE THE ROOM in partnership with ETR’s creator Victor Blake, launched in New York City in June for 4 days at the historic Moynihan Station in Midtown Manhattan allowing media and consumers to navigate the enormous puzzle using the Ford Escape and it’s technology/features to unlock clues and solve puzzles (ie foot activated lift gate, perpendicular park assist (self driving), FordPass app, etc.).
Participants were captured on video throughout the event and provided packaged content of themselves to share via social.
The effort provided Ford the opportunity to showcase its relevancy to a millennial audience by partnering with a culturally popular property like ETR and reinventing the test drive.